get a swoop not a crimp

tranforms every lash

Customer Raves

  • Just got one! My lashes have never stayed curled for this long. It’s been over 24 hours and they haven’t dropped.
    – Kristen K

  • I will never stop using this.
    – Rain C

  • My eyelashes are literally PIN STRAIGHT. Not anymore!
    - Tina D

  • Game changer!
    - Annie C

  • My lashes literally curl backwards.
    – Sarah T

  • I am literally in love with your curler.
    – Nadia S

  • Just want to say OMG! My lashes have stayed curled all day. I’m gonna purchase another for my mum’s birthday in April!
    – Lauren H

  • Toss your old eyelash curlers. The C Curl is the BEST!
    - Nelli

Meet the Founder

I was on an airplane headed for QVC to sell my skincare line, HAND MD, on live TV when it happened. My eyes started to swell and sting like wildfire. I banged into the airplane bathroom to discover I was having a massive allergic reaction to the glue of my eyelash extensions. This was problematic on a couple levels: I LOVED these lashes that lasted 3 weeks and allowed me to wake up looking like I had slid out of a makeup chair. I also was a bit panicky about how the QVC makeup artist would manage to cover up the blisters spanning both my eyelids.

With fake eyelashes off the table, I wondered why eyelash curlers don’t give us that dramatic, backwards C-curl like fake eyelashes? That gorgeous, swoopy swoop that opens up our eyes and makes us look bright and awake. So, I started the year plus endeavor of inventing one and am thrilled to say: “I got the swoop”. I hope that you love it as much as I do.