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THE TECHNIQUE

Give it 10 seconds.
Your lashes are worth
the gentler approach.

01

Prepare

Use your fingers or The Curl Comb to gently rake lashes toward your nose so they are separated and standing up before curling.

02

Press + Hold

Once positioned, close the curler. Tilt it back toward your eyebrow, apply steady, even pressure and hold for 10 seconds. The thicker, cushioned pad distributes the pressure as the lashes form into a C‑shape.

03

Swoop

For longer lashes, move halfway up and tilt the curler back toward your eyebrow again. Hold for 3 seconds to shape the tips into a smooth C‑shaped curl.

Kara, founder of The C Curl, demonstrates the technique on her own short lashes.

Close-up of softly lifted C-shaped lashes

WHY 10 SECONDS MATTERS

Give the shape time
to form.

Traditional curlers concentrate harsh pressure at the delicate base of the lash, creating a quick bend that can leave a crimp. The C Curl's wider shape and cushioned pad spread pressure more gently and evenly across more of the lash. Holding for 10 seconds gives a smooth C‑shaped swoop time to form—lifting lashes up and away from the lid so more of their length stays visible.

  • A wider C‑shape meets more of the lash
  • A thick, cushioned pad distributes pressure evenly
  • A 10-second hold allows a smooth swoop to form

REAL LASHES. REAL TECHNIQUES.

See the difference
in her own routine.

MORE REAL RESULTS
01

REAL RESULT

Serena’s lifted finish

02

BEFORE + AFTER

A brighter, more open look

03

REAL TECHNIQUE

The complete curl ritual

04

MAKEUP ARTIST TECHNIQUE

The practiced approach

05

COMFORT CHECK

A better curl without the pinch

06

REAL TECHNIQUE

A gentler way to curl

07

THE C CURL

From crimped to C‑shaped

08

PATENTED DIFFERENCE

Why traditional curlers crimp

09

CRIMP VS. CURL

A noticeable difference

10

CUSHIONED PAD

Designed to shape, not crimp