Lengthen lightly
Glide the brush from roots to tips.
LENGTH + SEPARATION + CURL
A lightweight lengthening mascara for soft separation, flexible definition and curl that lasts.
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MOST LOVED RITUAL
The Lasting Curl Kit3 essentials · Save 10%Lasting Curl Mascara
Water, Styrene / Acrylic Copolymer, Beeswax, Propylene Glycol, Stearic Acid, Polysorbate-20, Cetyl Stearyl Alcohol, Nylon-12, Talc, Dymethyl Silycated Silica, Polybutene, Cyclopentadimethylsiloxane, Euphorbia Cerifera Wax, Hydroxethylcellulose, Phenoxyethanol, Hydroxyphenyl Methyl Ester, Hydroxyphenyl Propyl Ester, Ethylhexyl Glycerol, Panthenol, Sericin, Potassium Sorbate, Cl77266
REAL LASHES. REAL RESULTS.
The formula lengthens the lash and holds the curl.
THE LIGHTER FINISH
The curved brush coats each lash individually, enhancing natural length while keeping the curl visible without heaviness or clumps.
Glide the brush from roots to tips.
Build in light layers without clumps.
Use the tip on shorter inner and outer lashes.
IN HER WORDS
It feels so light on my lashes and never clumps. It gives my shorter lashes beautiful length while still looking soft, separated, and completely natural.
FORMULA + CARE
THE DETAILS
Soft, fanned-out definition with natural-looking length and separation.
Start with one light coat, then build to two or three coats where you want more definition.
Yes. Curl clean, dry lashes first, then apply Lasting Curl Mascara.
Lasting Curl, Colossal Curl, and Continuous Curl Mascara all remove easily with warm water and your usual face cleanser or a gentle soap. With your eyes closed, gently massage the lashes and rinse. There is no need for harsh rubbing.
Yes. Each of our mascaras are formulated to support and hold your C Curl throughout the day. For the most lasting lift, begin with clean, dry lashes, shape them with The C Curl, then apply mascara to set the curl beautifully in place.
No. Our mascaras are not waterproof, but they are smudge-resistant and designed for lasting wear. Their formulas help hold your curl beautifully without the dryness, potential breakage or removal challenges often associated with waterproof mascara. Remove gently with warm water and your usual face cleanser or gentle soap.
Our mascaras are formulated to be flake-free and smudge-resistant, delivering lasting definition without compromising a soft, flexible finish. For best results, apply in light, even layers and allow each coat to set before adding another. This helps create beautifully defined lashes without unnecessary heaviness or buildup.